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Public Relations (PR) Manager

InnerPlant

InnerPlant

Marketing & Communications
United States
Posted on Friday, July 19, 2024

InnerPlant is the place for curious people who want to create innovative traits that harness plant physiology and unlock data at scale to boost global agricultural yields and sustainability. We’re backed by industry giant John Deere and other veteran venture capitalists and are poised for growth as we develop crops that can tell us what they need by turning plants into living sensors.

If you’re a dreamer and an optimist, someone who believes they can change the world and want to take action to leave a positive lasting impact - this is the opportunity for you.

We are seeking a dynamic and experienced Public Relations (PR) Manager to join our team. The PR Manager will be responsible for developing and executing strategic communication plans that promote the organization's brand, products, and initiatives. This role requires a strong understanding of media relations, excellent writing and communication skills, and the ability to collaborate effectively across departments.

Key Responsibilities:

  • Strategic Planning: Develop comprehensive PR strategies that align with the company's overall goals and objectives.
  • Media Relations: Build and maintain strong relationships with journalists, bloggers, and influencers. Pitch stories and secure media coverage across print, broadcast, and online channels. Manage briefing preparations for the InnerPlant team.
  • Analyst Relations: Build and maintain strong relationships with analysts covering the agtech and climate/sustainability spaces. Pitch briefings and manage briefing preparations for the InnerPlant team.
  • Content Creation: Write press releases, media kits, articles, and other content materials. Ensure all communications align with brand voice and messaging.
  • Crisis Management: Develop and implement crisis communication plans. Support the broader team during times of crisis or sensitive issues.
  • Event Management: Coordinate press conferences, media tours, exhibitions, and other PR events. Manage logistics, invitations, and media attendance.
  • Monitoring and Analysis: Monitor media coverage and industry trends. Prepare reports analyzing PR campaigns and their impact. Use data to optimize future strategies.
  • Internal Communication: Keep internal stakeholders informed about PR activities, successes, and challenges. Collaborate closely with marketing, sales, and other departments to ensure cohesive messaging.